AI Use Cases in Marketing

A 2023 survey conducted among global marketers revealed that 47% of respondents saw an increase in revenue growth and improved performance due to the use of AI in their marketing campaigns.

Marketing can be summarized as reaching the customer with the right offer, the right message, at the right time, through the right channel, while continually learning. To achieve success, companies can leverage AI-powered tools to get familiar with their customers better, create more compelling content, and perform personalized marketing campaigns. AI can provide accurate insights and suggest smart marketing solutions that would directly reflect on profits with customer data. You can find the top three AI use cases in marketing:

Marketing analytics

AI systems learn from, analyze, and measure marketing efforts. These solutions track media activity and provide insights into PR efforts to highlight what is driving engagement, traffic, and revenue. As a result, companies can provide better and more accurate marketing services to their customers. Besides PR efforts, AI-powered marketing analytics can lead companies to identify their customer groups more accurately.

By discovering their loyal customers, companies can develop accurate marketing strategies and also retarget customers who have expressed interest in products or services before.

Personalized Marketing

The more companies understand their customers, the better they serve them. AI can assist companies in this task and support them in giving personalized experiences for customers.

As an example, suppose you visited an online store and looked at a product but didn’t buy it. Afterward, you see that exact product in digital ads. More than that, companies can send personalized emails or special offers and recommend new products that go along with customers’ taste.

Context-Aware Marketing

You can leverage machine vision and natural language processing (NLP) to understand the context where your ads will be served.

With context-aware advertising, you can protect your brand and increase marketing efficiency by ensuring your message fits its context, making static images on the web come alive with your messages.