Elevating E-Commerce: The Power of Artificial Intelligence Applications

“AI Applications in E-commerce”

Applications of artificial intelligence in eCommerce are helping online retailers provide a superior customer experience on and off their websites. With data and AI applications, they can make better decisions and predict future actions.

Some of the trending artificial intelligence applications for the eCommerce industry in 2023 are,

#1 Voice Search:

“Hey Siri, take me home in an Uber!”

“Alexa, check the price for Apple iPhone 13!”

Isn’t it convenient to shop without touching the device? AI applications have made it possible.

Voice search in the e-commerce industry automates time-consuming shopper queries. The new generation of AI-enabled smart voice assistants like Alexa, Siri, and Cortana are making life easier and consumers happy.

For example, Johnnie Walker, the global Scotch whiskey brand, uses a voice search feature to offer virtual assistance by explaining its signature whiskey and building a connection with users. It asks users questions about their preferences and then recommends a Johnnie Walker product that is most appropriate for them.

#2 Image Recognition:

Augmented reality (AR) software is often paired with artificial intelligence (AI) technology in searches. From product matching to counterfeit detection and similar product recommendations to virtual try-on, image recognition offers many advantages to the e-commerce and retail industry.

“For example, Zalando is a famous online retailer of shoes, fashion, and beauty products from Berlin. It uses an image recognition app that simplifies the users’ buying’ journey in many ways. It allows users to scan barcodes on individual items to find and buy similar products.”

#3 Personalized Shopping:

Personalization—which was earlier considered a good-to-have, has become a must-have AI application for eCommerce players. Personalized shopping experiences based on artificial intelligence are not limited to mere product recommendations, but it helps optimize the shopping experience for all shoppers in many ways. Using AI, marketers can deliver personalized incentives, catering to individual shopping preferences and behavior. This strategy effectively drives customer conversion rates.

Consider Sephora as an example. They’ve embraced the digital age with their user-friendly mobile app, creating a shopping experience that’s both personalized and seamless. Through the app, customers can do everything from scheduling appointments and finding nearby stores to getting tailored product recommendations. Plus, they can even buy the products they’ve tested in the physical stores.