AI Use Cases and Applications in Sales to Grow Business
AI Use Cases and Applications in Sales
AI Use Cases in Pre-Sales
Sales Forecasting
AI allows automatic and accurate sales forecasts based on all
customer contacts and previous sales outcomes. Automatically forecast sales
accurately based on all customer contacts and previous sales outcomes. Give your
sales personnel more sales time while increasing forecast accuracy.
Hewlett Packard
Enterprise indicates that it has experienced a 5x increase in forecast simplicity,
speed, and accuracy with Clari’s sales forecasting tools.
Lead Generation
Use a comprehensive data profile of your visitors to identify which companies your sales reps need to connect. Generate leads for your sales reps leveraging databases and social networks.
AI Use Cases in Sales
Sales Data Input Automation
Data from various sources will be effortlessly and intelligently copied into your CRM. Automatically sync calendar, address book, emails, phone calls, and messages of your salesforce to your CRM system. Enjoy better sales visibility and analytics while giving your sales personnel more sales time.
Predictive sales/lead scoring
Use Artificial Intelligence to enable predictive
sales. Score leads to prioritize sales rep actions based on lead scores and contact
factors. Sales forecasting is automated with increased accuracy thanks to systems’
granular access to lead scores and sales rep performance.
For scoring leads, these
systems leverage anonymized transaction data from their customers, sales data of
this specific customer. For assessing contact factors, these systems leverage
anonymized data and analyze all customer contacts such as email and calls.
Sales Chatbot
Chatbots are ideal to answer first customer questions. If the chatbot decides that it can not adequately serve the customer, it can pass those customers to human agents. Let 24/7 functioning, intelligent, self-improving bots handle making initial contacts to leads. High value, responsive leads will be called by live agents, increasing sales effectiveness.
AI-based agent coaching
Both AI and emotion AI can be leveraged to coach
sales reps and customer service employees by:
Sales Rep Response Suggestions: AI will suggest responses during live
conversations or written messages with leads. Bots will listen in on agents’
calls suggesting best practice answers to improve sales effectiveness
Sales Rep Next Action Suggestions: Your sales reps’ actions and leads
will be analyzed to suggest the next best action. This situation wise solution
will help your representatives to find the right way to deal with the issue.
Historical data and profile of the agent will help you to achieve higher results.
All are leading to more customer satisfaction.
Sales Content Personalization and Analytics
Preferences and browsing behavior of high priority leads are analyzed to match them with the right content, aimed to answer their most important questions. Personalize your sales content and analyze its effectiveness allowing continuous improvement.
Retail Sales Bot
Use bots on your retail floor to answer customer’s questions and promote products. Engage with the right customer by analyzing the profile. Computer vision will help you to provide the right action depending on the characteristics and mimics of the customer.
Prescriptive Sales
Most sales processes exist in the mind of your sales reps. Sales reps interact with customers based on their different habits and observations. Prescriptive sales systems prescribe the content, interaction channel, frequency, price based on data on similar customers.
Sales Analytics
As Gartner discusses, sales analytic systems provide functionality that supports discovery, diagnostic, and predictive exercises that enable the manipulation of parameters, measures, dimensions, or figures as part of an analytic or planning exercise. AI algorithms can automate the data collection process and present solutions to improve sales performance.
Customer Sales Contact Analytics
Analyze all customer contacts, including phone calls or emails, to understand what behaviors and actions drive sales. Advanced analytics on all sales call data to uncover insights to increase sales effectiveness.
Sales Call Analytics
Advanced analytics on call data to uncover insights to increase sales effectiveness. See how well your conversation flow performs. Integrating data on calls will help you to identify the performance of each component in your sales funnels.
Sales attribution
Leverage big data to attribute sales to marketing and sales efforts accurately. See which step of your sales funnel performs better. Pinpoint the low performing part by the insights provided by analysis.
Sales Compensation
Determine the right compensation levels for your sales personnel. Decide on the right incentive mechanism for the sales representatives. By using the sales data, provide objective measures, and continuously increase your sales representatives performance.
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