#1 Demystify: Artificial Intelligence and Machine Learning

AI is a computer program that programmed in a specific way to perform assigned tasks like, monitor customer buying behavior, identify spam email, assist the driver to take right route in rush traffic hours, and many more.

#2 AI is all about the data – accumulate the data, examine it and make predictions

AI is widely used in situations where historical patterns are covered in the data and accumulating those data future predictive actions is possible. This is where Machine learning comes in the picture. ML makes use of statistical techniques to educate computer systems to learn gradually to increase performance on the assigned task, without the need for explicit coding.

Is Machine Learning Just A Subset Of Artificial Intelligence or More?

With the evolving technology and the voices of Alexa, Siri, Cortana and Google Assistant everywhere, machine learning is not an unfamiliar term. Machine learning is a subset of Artificial Intelligence (AI) which more of lets the machine to evaluate the data and learn by itself. Machine learning engineers have developed those algorithms which by itself collects data and learn by themselves. Here are Five ways AI and machine learning can be used to give your customers the digital experience they deserve:

#3 24*7 Customer Support and Chatbots:

In the past, when you ordered something online and needed to track the delivery or address issues like refunds or replacements, you had to call customer support. This often meant waiting on hold for at least 15 minutes before you could explain your problem to an executive and get it resolved. However, the process can be automated entirely with NLP – natural language processing and chatbots. ,p>Amazon is the perfect example to understand the issue. Click on contact us form, select your problem from the list and go forward. I experienced product cancelation and refund procedure in under two minutes without having the assistance of a representative.

#4 Highly-Personalized Customer Experience:

AI collects the data about what your customers do and educates about behavioral factors that drive their behaviors. You can consider Facebook’s Newsfeed as an example. The news feed of the most popular social media site uses machine learning to personalize the newsfeed of each of its users. If you frequently interact with any of your friend’s posts then the algorithm will show up your friend’s activity at first of your feeds.

The software background analyzes your activities, updates statistics, and prepares your newsfeed. If there are any changes in your activity, the algorithm adjusts the newsfeed accordingly to match your preferences.

#5 Real-time AI for Customer Engagement:

Name any marketing company that has the potential to serve customers 24*7 in an engaging way- no one, right? However, AI consulting and machine learning can be used for real-time customer segmentation by personalized interaction and helping them to resolve their issues. Combining human and chatbots it is possible to escalate complex engagements, optimize efficiency and improve ROI.

#6 Actionable Insights:

Earlier, businesses were completely blind about when a customer might purchase and why didn’t. These fundamental questions were a matter of gut-thinking and assumption. Now you have accurate data about the customer’s previous journey. So you can leverage those data and build actionable insights with the use of those data. Even more, things can be done, and the market can be explored that was not at all possible earlier.

#6 AI and Automation Makes Us More Human, Not Less

Chatbots are smartly programmed to assist us with our routine queries such as, help me reset my password, get me black Nike shoe, so we – humans can invest our time to deal with the issues that require human efforts to resolve. There is no need for a human in the call center and wait for 15 minutes to answer a simple question that can be fixed by the bots in less than 5 seconds. AI and ML are helping us invest our time wisely, instead of wasting our time to solve a query that can be resolved by chatbots.

Customer Experience is King and Robots Can and – Will Change Our Lives In Very Near Future.

While it might seem like a plot from a repetitive sci-fi movie, these predictions are actually quite accurate. One thing is certain: businesses need to change the way they connect with their customers.

Customer experience is evolving, and the move toward digitalization and personalized services is well underway. Modern customers expect businesses to understand their history, preferences, and current concerns. They want solutions tailored to their needs, enabling them to make informed decisions.